Mary Kay has recruited makeup artist Luis Casco as its exclusive Mary Kay Global Beauty Ambassador.

In this new role with Mary Kay Inc., Casco will advise the cosmetics company and its independent sales force on topics including product development, color education, sales education and social influencer events.

“We’re thrilled to expand our relationship with Luis Casco as he becomes the Mary Kay Global Beauty Ambassador,” said Sheryl Adkins-Green, Chief Marketing Officer for Mary Kay Inc. She continues, “Luis will impact our color product development, contribute to trend forecasts and of course, orchestrate beauty looks and tips that help women feel confidently beautiful.”

Casco began his partnership with Mary Kay in 1996, and has represented the brand on appearances for the brand on The Daytime Emmy Awards, Mexico’s Next Top Model, The Tyra Banks Show and The View.

Most recently, Casco has appeared on 21 episodes of Lifetime’s Emmy nominated “Project Runway” as lead makeup artist.

Casco said, “In my travels around the world, I’ve seen how Mary Kay gives women an opportunity to better themselves on their own terms and I love how Mary Kay helps women’s dreams come true. I believe my experience and tips will resonate with women because my philosophy is makeup is a creative way to show your personality.”